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CORPORATE CULTURE

Beautiful, fashion life from the beginning of ALPHATA

Culture

Corporate Vision: Committed to becoming a global brand operator of small home appliances
Long-term goal: to build a well-known brand of global professional small household appliances
Short-term goal: to build one of the professional brands of small household appliances in China
Our goal: Pursue perfection, strive to be a world-class modern enterprise, build a strong brand that can stand on the top of the world, and improve life with the power of science and technology
The quality of living, giving back to the society with sincere dedication
Our mission: Advocate healthy eating and lifestyle, devote to continuous innovation of products and services, and create healthy, convenient and high-quality fashion life for customers

Enterprise spirit: diligence, harmony, pioneering and innovation
Corporate Values: Dedication, Respect and Trust, Code of Integrity, Collaboration and Sharing

Marketing concept: all-round breakthrough, multi regional management, create a good brand, enjoy the process of the development of global reputation of enterprise, essence is through interior modulation, adapt to the changing process of the objective situation, one is not sensitive to the changing situation of enterprises, in addition to traditional sales channels, but also the breakthrough space and geographical constraints and the establishment of a multi-level, three-dimensional marketing, export linkage, network marketing, group purchase, cross regional sales company. To continue to activate the body, to prevent the organization of rigid and backward, adhere to a full range of breakthroughs, multi regional business approach, to create a good brand, enjoy the global reputation. Constantly deny themselves, improve themselves, the pursuit of the perfect challenge, step by step, sustainable development, and constantly promote the growth and upgrading of customer value.

Business style: fine, strict, fine, real, good, fast
Service concept: customer first, wholeheartedly make you feel relieved, comfortable and satisfied
Quality Policy & Product Safety Policy
Abide by the law and meet the standards, and continue to provide customers with safe, healthy and satisfactory products.
Interpretation:
①Law-abiding: comply with laws and regulations, legally produce and operate
②Compliant: the product meets the standards and regulations of the place of sale (safety, EMC, energy efficiency, radiation, Rohs, etc.)
③Safety: Putting product safety first and ensuring customer safety is the most important social responsibility of an enterprise
④Health: The customer can use it at ease, and there is no harm such as leakage of toxic and hazardous substances or mutations. ⑤Satisfaction: In addition to the characteristics of the product, it also meets the individual requirements of customers, including after-sales service, quality behavior benchmarks, quality first is the mission, and Do:
1. Avoid bad design
2. Poor management control
3. Eliminate defects in manufacturing
Quality Control 
The company has a quality assurance department that is independent of the manufacturing department, and adopts a combination of online "preventive" and "gatekeeping" methods for inspections in all links for quality management. The quality control of the production process is strict and orderly, and each batch of parts is checked by IQC when they enter the factory. The perfect quality management system and good staff quality awareness effectively ensure the company's quality advantages. The product unpacking pass rate is above 99.9%, and it has passed the ISO9001 international quality system certification.
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